At Charlotte Russe, I directed photo shoots for in-store and online assets, which included the development of concepts, the selection of models and locations, and the creation of shot lists.
I directed a team of graphic designers at Charlotte Russe who created assets for company's website, mobile site and mobile app, as well as for the company's daily emails.
Examples of organic social media content I directed and helped create for Charlotte Russe, Peek, and thredUP.
Charlotte Russe relaunched Refuge denim, a previously discontinued line that was brought back by popular demand. The relaunch, for which I was creative lead, included in-store and window marketing, a social media campaign, and new packaging for all denim fits (waistband descriptions, fit stickers, size stickers, and matchbooks).
The Be Beautiful campaign was a partnership between Charlotte Russe and St. Jude Children's Hospital. I designed all Be Beautiful assets, which were employed in Charlotte Russe stores nationwide.
The CR It Girl campaign included a video seeking submissions from Charlotte Russe customers in an effort to find 50 brand ambassadors. I created the storyboard for the video, directed the videographer on set, and art directed online and in-store marketing assets.
Peek Kids is a playfully inspired designer kid's clothing company for ages 0-12 years. I directed photo shoots for in-store and online assets, which included the development of each campaign, hiring of photographers, selection of models and locations, and the creation of shot lists.
I provided art direction for the Peek Kids design team. Peek Kids is a playfully inspired designer kid's clothing company for ages 0-12 years. Peek is owned by Charlotte Russe.
While at Old Navy, I worked on a variety of projects as both a lead senior designer and photo art director.
These shots exemplify my art direction of product photography at Charlotte Russe, Peek Kids, Old Navy, Walmart, and thredUP. These shots were used for various retail, print, and digital applications.
I collaborated with the founder of Infinite Collective to design the graphics for Boosted Boards, an electric skateboard company. I presented a range of different concepts.
I joined Walmart during the relaunch of their website. I developed concepts and provided on-set photo art direction for product photography that appeared on Walmart.com for clothing, accessories, photo, and home.
As Art Director at thredUP, I partnered with the growth marketing manager to lead the strategic development and execution of direct response and acquisition advertisements for Facebook, Instagram, and Pinterest.
Examples of sale campaign assets created for site, email, and social while I was the Art Director at thredUP
The styleUP campaign was an on-going thredUP series that partnered directly with social media influencers. I developed logos and color palettes as well as directed the creative team to create a cohesive system of creative assets for each season including: emails, site updates, social posts and advertisements, and blog posts.
At thredUP, I directed brand photo shoots for digital marketing assets, which included the development of concepts, the selection of models, and the creation of shot lists.
I love live music. I have enjoyed drawing inspiration from this passion professionally while creating posters for Bill Graham Presents, Another Planet Entertainment, the Independent, and the Grand in San Francisco. The Streets poster I designed is still displayed at the Fillmore to this day.
I designed covers and articles for SLAP skateboarding magazine, as well as the magazine's masthead logo. On occasion, I also photographed and interviewed featured musicians.
I created and presented t-shirt design concepts to Converse All-Stars. The designs incorporated negative transfers from a vintage Polaroid camera.
A sample of my logo designs.
I have created a range of greeting cards that incorporate screen printing, stitching, and my personal illustrations.
I enjoy designing wedding stationary, some of which has been featured on The Knot website.