I joined Wells Fargo as its first dedicated social art director, tasked with reimagining how the brand showed up across owned social. Working closely with social strategy, I helped build a more cohesive, customer-centered approach that connected social to the larger brand experience. We developed and presented a new creative vision across the organization, gaining leadership support and transforming social from an afterthought into a more intentional expression of the brand.
With lean production resources, I also got hands-on, concepting and creating original photography, video and GIFs, sourcing UGC and building a network of content contributors to bring the new approach to life.
Role: Social Art Direction • Creative Strategy • Content Development • Photography • Video