I'm a Creative Director with a career built around photography, storytelling and creating visual worlds for brands. I've worked across fashion, retail, food, finance and culture, leading everything from photo shoots and social content to integrated campaigns, digital experiences and large-scale retail environments.

My career started in skateboarding and music magazines, where we made things with our hands, broke the rules and figured things out as we went. That DIY spirit has stayed with me. I love building an idea from the ground up, developing the concept, shaping the visual direction, bringing together the right people and then getting in there and making things alongside them. Sometimes that means directing a large production. Sometimes it means a camera, some cardboard, tape and whatever I can find around the house.

Along the way, I've led and mentored creative teams and collaborated with photographers, designers, stylists, writers, strategists and production partners. I believe the best work comes from a strong idea, thoughtful collaboration and enough room for something unexpected to happen.

Originally from North Carolina, I've called California home for most of my adult life. I'm inspired by live music, amazing typography, dancing with friends, flea-market treasures and the ocean. I love taking photos, making things with my hands, snowboarding, surfing and traveling somewhere new or returning to a favorite place. I'm a sentimental soul who still loves mixtapes, handwritten notes and concert tickets you can actually hold. And I cannot resist fried okra.