Before influencer marketing became a standard part of social, Charlotte Russe set out to find 50 real customers to become brand ambassadors and create content for our social channels. I helped bring the CR It Girl campaign to life across video, digital and in-store, art directing the photography, sourcing and shooting footage, and shaping the video through selects, pacing and music in partnership with our video team. The campaign extended across email and store signage and ultimately introduced a new group of customer voices into the brand's social presence.
Role: Art Direction • Video Art Direction • Photo Direction • Content Development • Integrated Campaign