Across Charlotte Russe, Peek Kids and thredUP, I helped shape social channels into cohesive extensions of each brand. From helping launch Charlotte Russe's early social presence to refreshing Peek Kids' channels, I developed and directed content that connected campaigns, seasonal stories and cultural trends with the everyday social experience. My role spanned content strategy and planning, art direction, photography, design and hands-on content creation.
Role: Art Direction • Social Strategy • Content Development • Photography • Design