When Pride celebrations moved online during the pandemic, I helped reimagine how Wells Fargo could continue showing up across owned social without the events and live content we typically relied on. I developed a colorful, social-first visual approach that combined existing brand and archival imagery with original content I styled and photographed from home. The result kept the brand's Pride story active, celebratory and connected across social despite the limitations of the moment.
Role: Creative Direction • Art Direction • Content Development • Photography • Design