Wells Fargo has long been an active supporter of the LGBTQ community. Although the pandemic resulted in the cancellation of various Pride events across the country, Wells Fargo remained committed to commemorating Pride despite COVID-related logistical obstacles presented by stay-at-home mandates. To that end, I concepted and created owned social posts that incorporated on-brand imagery I captured while working from home and repurposed existing Pride-related visuals. These posts received high engagement and positive reactions across all platforms.