To build awareness of Wells Fargo's Your Home Matters content, I led the creative development of an owned social campaign designed to make homeownership advice feel useful, approachable and engaging. Partnering closely with social strategy, I developed the visual direction and content concepts, translating topics from the site into colorful, social-first stories built around real-life moments at home.
Created during the pandemic with limited production resources, the campaign was also highly hands-on. I styled and photographed much of the original content myself, developing a flexible library of imagery that could bring everything from seasonal ideas to home tips to life across social.
Role: Creative Direction • Art Direction • Content Development • Photography • Styling