I spent several years at Old Navy, beginning on the circular team, where my background in editorial design and skate, music and youth culture brought a different point of view to the brand. I developed weekly circulars from concept through production, art directing photography, casting models and collaborating with stylists, hair and makeup, and production teams to bring each story to life.
I later moved into the in-store brand team, expanding that experience into large-scale, integrated campaigns that transformed the retail environment. My work spanned windows, environmental graphics, campaign identities, signage, print, product photography and dimensional experiences, from massive window imagery and floor graphics to hangtags and even a branded vending machine. It was a role that let me move fluidly between concept, photography and design at every scale.
Role: Art Direction • Design • Photo Direction • Campaign Development• Environmental & Retail Design