After Peek Kids joined Charlotte Russe, I helped refresh the brand's digital creative, bringing a more modern, playful and elevated point of view to its email program. Working with the design team, I developed seasonal concepts and campaigns, sketching the emails in advance and then bringing those ideas to life through photography. I art directed shoots spanning kids, lifestyle and product, creating a library of imagery that made each email feel like its own little story while building a more cohesive brand experience.
Role: Art Direction • Concept Development • Photo Direction • Campaign Design