I led photography for Peek Kids, developing seasonal concepts and translating each collection into a playful visual world across brand, digital and email. From casting and locations to sets, styling, hair and makeup, I shaped the shoots from concept through execution and directed the creative on set.
Our shoot days were ambitious, often capturing dozens of finished images across on-figure, lifestyle and product photography. I worked closely with photographers, designers and stylists to plan every shot while leaving room to create in the moment, from unexpected setups to animated GIFs. The resulting imagery became the foundation for Peek's seasonal campaigns and digital experience.
Role: Art Direction • Photo Direction • Concept Development • Casting • Location & Set Direction