At thredUP, I developed and art directed brand photography designed to bring the personality of the brand to life across every customer touchpoint. I concepted shoots, selected photographers and models, collaborated with prop stylists to develop sets and backgrounds, hired hair and makeup teams, and directed the creative on set.
The resulting photography became a flexible visual library used across the website, email, social, digital advertising, direct mail and print, with concepts extending into motion and animated GIFs.
Role: Art Direction • Photo Direction • Concept Development • Casting • Set Direction